Some Big Brands Collaborating with Lucasfilm and the Launch of Star Wars: The Force Awakens

I am so on the edge of my seat waiting for the next big thing in the Star Wars universe with the Star Wars: The Force Awakens movie coming out in December.  I am curious to see what big promotions these Brands will come up with around the premise of the movie.  I am hoping for a lot of giveaways and contests too, or at least I hope they all have some!

Lucasfilm announced today that they are collaborating with seven of the world’s most well-known brands— COVERGIRL® & Max Factor, Duracell, FCA US, General Mills, HP, Subway® and Verizon—for the launch of an expansive, historic promotional campaign in support of “Star Wars: The Force Awakens,” opening on December 18.

For the highly anticipated next episode in the “Star Wars” franchise, each company has developed break-through, custom creative campaigns, and innovative programs and activations for their target audiences.

“We are thrilled to be working with such a stellar roster of promotional partners.  The ‘Star Wars’ brand has endured over the years, across generational audiences because it connects with people in a very special way,” said Lynwen Brennan, General Manager of Lucasfilm. “Our partners have all delivered original, stand-out campaigns that capture the familiar fun and excitement of our galaxy far, far away that we hope will delight fans as they get ready to experience ‘Star Wars: The Force Awakens.’”

The seven best-in-class global partners were chosen for their creative excellence within their fields as well as their collective diverse global reach. All of the partnerships strategically complement the tempo and tone of the film’s overall marketing campaign.

So do you have your plans already set to go see the movie?  Who are you going with, or who is taking you?  What do you hope for most out of the new movie? Share your thoughts below.  ~Tom

Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."